8 reasons you need a website
So last year, one of our clients wanted to remove their website so they would not need to pay for hosting and maintenance. We aim always to try to meet the need of the client by listening to them.
Our response: Sure, but why?
Their response was logical. They explained that they were not making money from their website, so why have a website up if it is not making money? They believe that the only reason they have a website is to sell their services. This is a valid argument, but this is not always the case.
A website is not just for sales.
Let us explain… A website is not just a tool or medium to sell products. It does help; however, that is not the sole purpose of having a website.
Having a website is essential in today’s digital age, regardless of the size of your business. Here are eight reasons why you need to have a website:
1. Showcase Your Brand
As a business owner, you want to put your best foot forward by showcasing your brand, products, and services. A website helps you to do just that. You can control the narrative around what you do and how you do it, and it can set you apart from your competitors.
2. Reach a Wider Audience
A website allows you to reach a wider audience than traditional marketing methods. You can use your website to target potential customers and make it easier for them to find you.
3. Increase Sales
Having a website makes it easier to increase your sales. You can use your website to showcase your products and services and make it easy for customers to purchase them.
4. Build Trust
Building trust is essential in any business. Your website can build trust with potential customers by providing them with information about your company, its values, and its products and services.
5. Validates your business
Outside of your registration documents, which may not be publicly accessible, a website is a perfect way to validate your company. As a small company or business, you stand to lose opportunities for engaging a prospect because they do not know about your company or its services.
6. First impression lasts
Think of your website like a welcome mat. It is supposed to evoke emotions from your clients, making them feel involved and welcomed. It helps them to determine whether or not they want to do business with you.
7. FREE advertisement
Your website, if done correctly, helps people find your business when searching for a service or product you offer. You can go from being an invisible plumber in Westmoreland, for example, to a plumber in Westmoreland who shows up whenever someone nearby searches for how to unclog a drain.
8. Stay Connected
Finally, a website also lets you stay connected with your customers. You can use your website to keep in touch with them through newsletters, blog posts, or even social media. You can keep them updated about your business, products, and services.
A website is essential to keep up with the competition and maximise your reach. The benefits of having a website are numerous, so get one as soon as possible! While you are here, check out our website packages to see if any suit your needs. If not, schedule a FREE Discovery Call or a Consultation with us so that we can design a package specifically for your needs.
